Nacho Campo is a self-taught photographer based in London, who has a passion for capturing human connection. Driven by the concept of ‘sonder’, the idea that everyone leads a uniquely complex and nuanced life, he tries to capture these stories in every frame. 

To develop his brand concept, we focused on three elements: the mechanical workings of SLR cameras, the biological mechanisms behind human vision and the emotional responses those images generate. Together, these ideas formed the final concept: the ‘Mirror’.

The ‘Mirror’ sees Nacho become a metaphorical mirror for his subjects, reflecting their emotions and allowing them to see their true selves in-frame. This concept is carefully presented in the brand’s logo and assets. Meanwhile, the typography takes inspiration from the New York skyline — where he first fell in love with photography — reflecting his own story. The result is a striking personal brand that showcases Nacho’s expertise and captures his method of using human connection to tell stunning visual stories.